About Project
NexDefi is an innovative Customer Acquisition platform that aligns with the true essence of blockchain decentralization. NexDefi harnesses the power of DeFi (Decentralized Finance) to shift decision-making from a centralized management team to the community and individual owners, fostering a truly democratic ecosystem.
Objective
The primary objective of this project is to establish an engaging, intuitive, and visually appealing User Experience/User Interface (UX/UI) design for the NexDefi platform. This design will serve as the foundation for a seamless user journey, empowering participants to effortlessly earn rewards and actively contribute to decentralized finance (DeFi) decisions within the vibrant NexDefi community.
Proposed Solution
Platform Redesign
Redesign Dashboard
Provide users with an intuitive and informative dashboard that presents up-to-date information on their account, team progress, and quick access to essential actions.
Key Features:
Real-time account information display.
Visual representation of team progress.
Convenient access to crucial actions like plan upgrades and bonus withdrawals.
Team Management
Simplify team management with a user-friendly modal for adding team members, whether through email invitations or manual entry during online community meetings.
Key Features:
User-friendly modal for adding team members.
Options for inviting via email or manual entry.
Streamlined process for online community meetings.
Team Page
Enhance the visualization of team hierarchy and streamline team management options for a clearer understanding of team dynamics.
Key Features:
Visual representation of team hierarchy.
Options for easy team management.
Detailed insights into team progress and individual team member details.
Wallet Page
Provide users with a comprehensive overview of wallet transactions, value, and easy access to different wallet types.
Key Features:
Detailed transaction history.
Overview of wallet value.
Convenient access to various wallet types (commission or incubator).
Shop Page
Create an informative and accessible shop page that provides details about plans, conditions, and additional activities like token investments or NFT shopping.
Key Features:
Comprehensive information on plans, conditions, and requirements.
Easy access to secondary activities like token investments or NFT shopping.
Brand Identity
Logo Concept 1: Empowerment and Trust
Emphasis on strong, solid lines to convey reliability.
Bold typography to represent strength and confidence.
Logo Concept 2: Innovation and Dynamism
Modern, sleek lines to signify innovation.
Vibrant color palette and gradients for a dynamic and energetic feel.
Contemporary typography to reflect forward-thinking ideals.
Company Deck Design
Develop a professional and visually appealing company deck that communicates NexDefi's mission, vision, and key value propositions.
Utilize cohesive branding elements, including the updated logo, color palette, and typography, to create a consistent brand identity throughout the company deck.
Highlight the platform's unique features, user benefits, and the overarching vision for the future of decentralized finance within the company deck.
Coin Cover Design
Seamless integration of the logo icon into the coin cover design.
Utilization of complementary colors and patterns for a striking visual impact.
Inclusion of key brand elements to reinforce brand recognition.
Brand Guidelines
Establish comprehensive brand guidelines to maintain consistency in visual elements, tone of communication, and brand positioning.
Clearly define the usage rules for the logo, color schemes, typography, and other brand elements to ensure a cohesive and unified brand identity across all touchpoints.